SpringHill, cofounded by LeBron James and Maverick Carter in 2020, recently revealed its significant financial struggles. The company lost $28 million in 2023 despite doing $104 million in revenue. The company recently merged with Fulwell 73, known for The Kardashians and the Grammy Awards, aiming to scale operations and achieve profitability by 2025. Maverick Carter, CEO of SpringHill, acknowledged the challenges but expressed optimism, stating the company is recalibrating to navigate a tough entertainment market.

Carter said, “The entertainment market shift in 2022/2023 toward profitability brought rising costs, slower buyer decisions, and impacts from industry strikes, prompting us to recalibrate, including writing off underperforming projects to position ourselves for future growth.”

James “remains deeply engaged in driving the vision and mission he helped shape, focusing more actively on certain passion projects,” Carter added.

James recently announced he is taking a break from social media “for the time being,” a move he typically reserves for playoff season. The timing surprised many fans.

The announcement followed James sharing a post by NBA agent Rich Kleiman criticizing negativity in sports media. James responded with “AMEN!!” and a salute emoji.

In his final post, James wrote, “I’ll holla at y’all! Getting off social media for the time being.”

James, nearing 40, reportedly spends $1.5 million annually on his health. His biohacking routine includes cryotherapy, red light therapy, and hyperbaric chamber sessions.

He has reportedly prioritized recovery with cryotherapy to reduce inflammation and boost energy. He also alternates between hot and cold tubs to flush out muscle waste.

His diet focuses on low-sugar, high-carb meals to fuel his games. Clean eating, recovery techniques, and sleep form the foundation of his longevity strategy.